After relaunching Orange at Berlin’s Fashion Week earlier this month, Hugo Boss brought the fashion line and party back to NYC last night. Hugo Boss’ space in Chelsea reflected the casual wear the party was celebrating, with tire swings (painted orange, of course) and comfortable lounge areas (almost too comfortable - possibly tempurpedic?). The designer of Orange, Brit Eyan Allen, said that besides being Hugo Boss being a German company, Berlin was ideal for the relaunch. According to him, the city has a great energy that reflects Orange’s nontraditional look of being rooted in modern styles while still being dated.
Explaining the incongruity of being both modern and dated, Allen said, “The people who look great are those that can mix vintage and new pieces.”
To get inspired for the line, he spent two weeks in Miami, soaking up the scene while imaging it was the 1950’s, especially on South Beach.
“I wanted bright colors, a very summer look,” Allen said.
As a former Floridian who was this close to going to University of Miami, I can agree that Miami might be the best place to get some bright color exposure.
Other attendees included Olympic fencing silver medalists Tim Morehouse and Jason Rogers, with the former decked out in Hugo Boss. After giving a motivational speech about his Olympic experience at the Hugo Boss office, Morehouse struck up a friendship with the company that has gotten him invites to parties and wardrobe freebies. In between getting ready for the 2012 Olympic games, putting on fencing clinic, Morehouse joked that he and Patrick McMullan should start their own fashion line called “Touche.”
Not only was it the new line’s premiere in NYC, last night was Patrick McMullan Company’s first time videotaping a party for clients. Patrick is known for his frantic party cruising, but taping and interviewing guests brought his pace to a whole new, ethereal level. Anthony Mackie, Alan Cumming, Phillip Bloch, Dani Stahl and Erin Lucas also all made an appearance at the party and stopped for Pat’s two cameras.
Fashion forward of the night: This girl’s hair was curled into her headband. I dug it big time.
Anthony Mackie and designer Eyan Allen
Phillip Bloch being interviewed by PMC crew
Olympic fencing silver medalists Tim Morehouse and Jason Rogers, with Erin Lucas in center
Fashion Forward of the night