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Salvatore Ferregamo Launch at The Standard - Thursday, 7/1/2010 6:53 PM

Salvatore Ferragamo Launched their pillar fragrance ATTIMO last night at the Standard Hotel with guest of honor Dree Hemingway. The fragrance, which is set for release on July 23rd, is their highly anticipated new signature scent and will only be available in Bloomingdales and Salvatore Ferragamo boutiques across the united states. The name ATTIMO represents the pleasure of living every moment as if it were a precious gift, every second as a celebration. It's a memorable Italian name that communicates the essence of Italian chic, for a fragrance that expresses the core of Salvatore Ferragamo innate elegance, timeless glamour and irresistible seduction. Guests celebrating every moment included Sebastian Stan, Massimilianao Giornetti, Augustus Prew, Bronson Van Wyck, Meryl Valerye, Stefano Tonchi, Vladimir Restoin-Roitfeld, Alice St. Clair Erskine, Meredith Ostrom, Nadine Campeau, Vito Schnabel and Sofia Sanchez.

Sebastian Stan, Massimilianao Giornetti, Augustus Prew

Meryl Valerye, Alice St. Clair Erskine

Aesha Waks, Daisy Johnson, Liam McMullan, Chiara Clemente