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New York Observer New Look Party - Thursday, 4/3/2014 8:45 PM

The New York Observer has new clothes, and last night, let America’s most visible faces see their sharp, new style; bringing together a deep collection of media magnets to midtown’s lavish Casa Lever for The New York Observer’s New Look Hosted by Jared Kushner and Joseph Meyer. Yes, the pink pages are no more for the New York hallmark, moving over to a more traditional, magazine style look, and thereby bringing it to, as expressed by publisher Jared Kushner, “What a New York paper should be in the 21st century".

The whitewash of flashes started promptly at 7pm, with elite after elite pouring in to get a glimpse at the contemporary makeover, still hot off the presses from its first issuance on March 19th. This new Observer couldn’t have been paired better with the modernly sophisticated Milanese restaurant, Casa Lever. And sophistication always brings out the sophisticated.

Martha Stewart popped in early, giving the redesign her approval. Today Show chums Matt Lauer and Katie Couric immediately flocked to each other, chatting the night away. Donald Trump came, with the Trump troop in tow, to support of his son-in-law, Mr. Kushner, and always radiant daughter, Ivanka Trump. Regis Philbin and wife, Joy Philbin, certainly couldn’t miss it. CNN host, and Patrick McMullan’s all-time favorite House of Cards guest star, Ashleigh Banfield, picked herself up a collectors copy. The Good Wife’s Jess Weixler, stayed the night alongside friend and fellow actress, Jennifer Prediger. And all the while, former NYPD Commissioner, Ray Kelly, of course keeping the fun safely within New York City law.

Others who came to celebrate this momentous occasion included, Charles Kushner, Alek Wek, Nicky Hilton, James Rothschild, Mike Albanese, Charles Rockefeller, Richard Johnson, Richard Kirshenbaum, Scott Lipps, Julie Henderson, Sean MacPherson, Jon Oringer, Wendi Deng, Lara Spencer, Desiree Gruber, Jane Rosenthal, Perri Peltz, Alan Patricof, Beth Stern, Marina Abramovic, and Chiu-Ti Jansen.

Pretty much every New Yorker of note made sure to attend, if only briefly. But the ones who missed it might just find themselves with a slightly biased editorial mention in the near future…